Why Investing Time in Your Customers Beats Fast Solutions Every TimeBusinesses that neglect to recognize the value of time spent on relationships miss out on creating deeper bonds with their customers.When we look at businesses that thrive on customer loyalty, they often employ strategies designed for personal engagement.

Why Investing Time in Your Customers Beats Fast Solutions Every TimeBusinesses that neglect to recognize the value of time spent on relationships miss out on creating deeper bonds with their customers.When we look at businesses that thrive on customer loyalty, they often employ strategies designed for personal engagement.

The Non-Skinnerian Podcast: Where Behavioral Economics and Gamification Redefine Engagement and Motivation

Convenience Is Killing Loyalty

Thanks Notebooklm.google for having the Intrinsic Design Manifesto as a guest on your show and making this episode possible on the non-Skinnerian podcast. Is your organization stuck in a cycle of offering perks and incentives that don't deliver lasting performance? This episode dives into the Intrinsic Design Manifesto, a powerful critique of traditional motivation methods and a blueprint for a radically better approach. Learn why relying on extrinsic rewards like bonuses and gamification ultimately falls short, merely compensating for broken systems instead of fixing them. Discover Intrinsic Performance Design, a new discipline focused on strategically designing environments where growth, mastery, and motivation emerge from within. We explore how the outdated ghost of behaviorism still dominates corporate thinking, leading to short-term compliance and long-term disengagement. This episode reveals the core principles of shifting from bribed behavior to designed desire, introducing the three key components of Intrinsic Performance Design: the Behavioral-Environment Audit, the Intrinsic Performance Journey™, and Challenge Architecture + Embedded Rituals. Understand how these elements work together to create systems where performance becomes self-reinforcing and motivation is inevitable. Explore the transformative results of designing for intrinsic drive, moving from transactional training to developmental ecosystems, and from performance management to a performance culture. We'll also touch upon the new lexicon needed for this era of performance, focusing on concepts like the Intrinsic Performance Journey and Challenge Architecture. If you believe that motivation shouldn’t have to be bought and that growth should be designed into the system itself, then this episode is for you. Join the movement to build systems that truly develop people and unlock sustainable high performance. <a href="https://romanrackwitz.de/intrinsic-design-manifesto/" rel="noopener noreferrer" target="_blank">Click here to find the original Intrinsic Design Manifesto</a>.

Thanks Notebooklm.google for having the Intrinsic Design Manifesto as a guest on your show and making this episode possible on the non-Skinnerian podcast. Is your organization stuck in a cycle of offering perks and incentives that don't deliver lasting performance? This episode dives into the Intrinsic Design Manifesto, a powerful critique of traditional motivation methods and a blueprint for a radically better approach. Learn why relying on extrinsic rewards like bonuses and gamification ultimately falls short, merely compensating for broken systems instead of fixing them.Discover Intrinsic Performance Design, a new discipline focused on strategically designing environments where growth, mastery, and motivation emerge from within. We explore how the outdated ghost of behaviorism still dominates corporate thinking, leading to short-term compliance and long-term disengagement.This episode reveals the core principles of shifting from bribed behavior to designed desire, introducing the three key components of Intrinsic Performance Design: the Behavioral-Environment Audit, the Intrinsic Performance Journey™, and Challenge Architecture + Embedded Rituals. Understand how these elements work together to create systems where performance becomes self-reinforcing and motivation is inevitable.Explore the transformative results of designing for intrinsic drive, moving from transactional training to developmental ecosystems, and from performance management to a performance culture. We'll also touch upon the new lexicon needed for this era of performance, focusing on concepts like the Intrinsic Performance Journey and Challenge Architecture.If you believe that motivation shouldn’t have to be bought and that growth should be designed into the system itself, then this episode is for you. Join the movement to build systems that truly develop people and unlock sustainable high performance.Click here to find the original Intrinsic Design Manifesto.

Discussing the Intrinsic Design Manifesto

<h1>Embracing Discomfort: The Surprising Secret to a Meaningful Life</h1> As the sun begins to rise over a wintery mountain, a climber braves the icy trail, knowing that every step is tough but rewarding. The cold bites, the muscles ache, and yet, with each ascent, a profound sense of life rushes through them. It’s a feeling many seek in a world designed for comfort and convenience. Surprisingly, despite our modern comforts, there’s a growing trend: people are actively choosing discomfort as a pathway to fulfillment. This paradox raises a compelling question: Why do we crave challenges when everything around us tempts us with ease?

Embracing Discomfort: The Surprising Secret to a Meaningful LifeAs the sun begins to rise over a wintery mountain, a climber braves the icy trail, knowing that every step is tough but rewarding. The cold bites, the muscles ache, and yet, with each ascent, a profound sense of life rushes through them. It’s a feeling many seek in a world designed for comfort and convenience. Surprisingly, despite our modern comforts, there’s a growing trend: people are actively choosing discomfort as a pathway to fulfillment. This paradox raises a compelling question: Why do we crave challenges when everything around us tempts us with ease?

Suffering as a Service: Why We Crave Discomfort in a Comfortable World

Breaking the Rabbit Hole: Strengthening Democracy with AI and Critical Thinking In today’s episode of Breaking the Rabbit Hole, we explore a groundbreaking intersection between psychology, technology, and democracy. Imagine an AI powerful enough to change deeply held conspiracy beliefs – and the impact that could have on society. Join us as we unpack a fascinating study where researchers used AI to counter conspiracy theories, with results that lasted for months. We'll dive into the future of democracy through the ideas of historian Yuval Noah Harari, who envisions AI not as a threat, but as a tool that can support and strengthen democratic systems. What if we could design AI to encourage critical thinking, slow down impulsive reactions, and promote pluralism over groupthink? Discover how intentional pauses, algorithmic transparency, and diverse perspectives in our digital spaces could reshape society. Can AI really help us become more thoughtful, resilient citizens?Tune in to explore these bold ideas, where AI and human values meet to create a more informed and participatory democracy. Listen now and journey with us into the power of intentional technology for a stronger society!

 Breaking the Rabbit Hole: Strengthening Democracy with AI and Critical ThinkingIn today’s episode of Breaking the Rabbit Hole, we explore a groundbreaking intersection between psychology, technology, and democracy. Imagine an AI powerful enough to change deeply held conspiracy beliefs – and the impact that could have on society.Join us as we unpack a fascinating study where researchers used AI to counter conspiracy theories, with results that lasted for months. We'll dive into the future of democracy through the ideas of historian Yuval Noah Harari, who envisions AI not as a threat, but as a tool that can support and strengthen democratic systems.What if we could design AI to encourage critical thinking, slow down impulsive reactions, and promote pluralism over groupthink? Discover how intentional pauses, algorithmic transparency, and diverse perspectives in our digital spaces could reshape society. Can AI really help us become more thoughtful, resilient citizens?Tune in to explore these bold ideas, where AI and human values meet to create a more informed and participatory democracy.Listen now and journey with us into the power of intentional technology for a stronger society!

Strengthening Democracy with AI and Critical Thinking

Are you curious if those brain training games, like Nintendo's Brain Age, actually deliver on their promises? Our latest episode takes a deep dive into the science and psychology behind these popular games, revealing the myths and truths that can impact your cognitive health. Don't miss out on this podcast that challenges the status quo of brain training!

Are you curious if those brain training games, like Nintendo's Brain Age, actually deliver on their promises? Our latest episode takes a deep dive into the science and psychology behind these popular games, revealing the myths and truths that can impact your cognitive health.Don't miss out on this podcast that challenges the status quo of brain training!

The Myth of Brain Training Games

A seller's enjoyment of their craft can significantly influence consumer behavior and choices. Important points include how authentic enthusiasm can <ul><li>enhance storytelling in marketing</li><li>engage customers</li><li>and ultimately lead to increased sales. </li></ul> Enjoyment isn’t just a feeling; it’s a powerful tool for sales.<ul><li>When sellers express joy, buyers feel it.</li><li>This connection can drive higher sales.</li><li>Authentic enjoyment creates a better experience for customers.</li></ul> A simple statement can change everything.<ul><li>A chef who says, I love these brownies! outperforms one who says, These are popular.</li><li>Enjoyment trumps popularity in consumer choices.</li><li>It’s about connection, not just the product.</li></ul> The impact of storytelling goes far beyond just selling.<ul><li>Share your passion online, through posts and product descriptions.</li><li>Ask for feedback to build engagement.</li><li>Let customers into your creative process—show them your joy!</li></ul> Skill matters in showcasing enjoyment.<ul><li>High-skill tasks allow sellers to express their passion more clearly.</li><li>This clarity can lead to higher interest and better prices.</li><li>Don’t underestimate the power of your craft.</li></ul> Pricing strategies often miss a key point.<ul><li>Sellers who love their work tend to undervalue their products.</li><li>Higher enjoyment can justify higher prices.</li><li>Don’t leave money on the table—embrace your passion and charge accordingly.</li></ul> Across industries, the truth is clear.<ul><li>Joy in production resonates with buyers everywhere.</li><li>From art to consulting, enthusiasm leads to stronger customer connections.</li><li>When sellers express enjoyment, customers respond positively.</li></ul> Want better engagement? Start communicating joy.<ul><li>Highlight your enjoyment in your messaging.</li><li>Research shows a 40% increase in click-through rates when sellers mention enjoyment.</li><li>Make your passion part of your marketing strategy.</li></ul> This perspective reshapes what we know about consumer behavior.<ul><li>When sellers share enjoyment, buyers perceive higher quality.</li><li>Authenticity builds loyalty—and loyalty builds sales.</li><li>Make enjoyment your competitive advantage.</li></ul> For deeper insights, explore the research behind these findings.<ul><li>Understanding how enjoyment influences buying habits can elevate your marketing.</li><li>Many sellers overlook this simple but effective strategy.</li><li>Embrace enjoyment; it's not just a luxury—it's a necessity.</li></ul>

A seller's enjoyment of their craft can significantly influence consumer behavior and choices. Important points include how authentic enthusiasm can enhance storytelling in marketingengage customersand ultimately lead to increased sales. Enjoyment isn’t just a feeling; it’s a powerful tool for sales.When sellers express joy, buyers feel it.This connection can drive higher sales.Authentic enjoyment creates a better experience for customers.A simple statement can change everything.A chef who says, I love these brownies! outperforms one who says, These are popular.Enjoyment trumps popularity in consumer choices.It’s about connection, not just the product.The impact of storytelling goes far beyond just selling.Share your passion online, through posts and product descriptions.Ask for feedback to build engagement.Let customers into your creative process—show them your joy!Skill matters in showcasing enjoyment.High-skill tasks allow sellers to express their passion more clearly.This clarity can lead to higher interest and better prices.Don’t underestimate the power of your craft.Pricing strategies often miss a key point.Sellers who love their work tend to undervalue their products.Higher enjoyment can justify higher prices.Don’t leave money on the table—embrace your passion and charge accordingly.Across industries, the truth is clear.Joy in production resonates with buyers everywhere.From art to consulting, enthusiasm leads to stronger customer connections.When sellers express enjoyment, customers respond positively.Want better engagement? Start communicating joy.Highlight your enjoyment in your messaging.Research shows a 40% increase in click-through rates when sellers mention enjoyment.Make your passion part of your marketing strategy.This perspective reshapes what we know about consumer behavior.When sellers share enjoyment, buyers perceive higher quality.Authenticity builds loyalty—and loyalty builds sales.Make enjoyment your competitive advantage.For deeper insights, explore the research behind these findings.Understanding how enjoyment influences buying habits can elevate your marketing.Many sellers overlook this simple but effective strategy.Embrace enjoyment; it's not just a luxury—it's a necessity.

The Joy of Production: How Your Enjoyment Makes Your Customers Pay More

Welcome to another thought-provoking episode of The Non-Skinnerian Podcast, hosted by Roman Rackwitz. This week, Roman delves into an intriguing paradox: while the world around us seems to be accelerating with new technologies, innovations, and trends, certain core aspects of human behavior remain unshakably consistent. Fresh off the Zukunft Personal Europe Conference, Roman reflects on the lessons learned from observing the latest workplace innovations. Despite all the buzzwords and cutting-edge tools, the fundamental drivers of human behavior—emotions like greed, fear, and desire—are the same forces that have shaped human actions for centuries. In this episode, Roman explores five key constants that continue to guide human behavior, no matter how fast the world seems to be spinning. He explains how businesses can leverage these unchanging truths to build lasting value, deepen connections, and focus on long-term success, avoiding the fear of missing out (FOMO) that often drives short-term, trend-chasing decisions. From the role of stress in fostering innovation to understanding the true cost of progress, Roman unpacks how focusing on what doesn’t change can provide stability and security in both life and business.Tune in for a conversation that will inspire you to focus on the fundamentals that really matter and embrace the challenges necessary for meaningful progress. Key Topics Covered: <ul><li>Why human behavior remains stable despite technological advancements</li><li>How businesses can benefit from understanding the constants of human behavior</li><li>The cost of meaningful progress: why there are no shortcuts to success</li><li>Stress as a driver of innovation: turning challenges into opportunities</li><li>How to combat FOMO and stay focused on long-term goals</li></ul> If you’re tired of being swept up in the latest trends and are looking to understand the timeless truths that can guide you to success, this episode is for you. Don't forget to subscribe for more episodes from the Non-Skinnerian Podcast!

Welcome to another thought-provoking episode of The Non-Skinnerian Podcast, hosted by Roman Rackwitz. This week, Roman delves into an intriguing paradox: while the world around us seems to be accelerating with new technologies, innovations, and trends, certain core aspects of human behavior remain unshakably consistent.Fresh off the Zukunft Personal Europe Conference, Roman reflects on the lessons learned from observing the latest workplace innovations. Despite all the buzzwords and cutting-edge tools, the fundamental drivers of human behavior—emotions like greed, fear, and desire—are the same forces that have shaped human actions for centuries.In this episode, Roman explores five key constants that continue to guide human behavior, no matter how fast the world seems to be spinning. He explains how businesses can leverage these unchanging truths to build lasting value, deepen connections, and focus on long-term success, avoiding the fear of missing out (FOMO) that often drives short-term, trend-chasing decisions.From the role of stress in fostering innovation to understanding the true cost of progress, Roman unpacks how focusing on what doesn’t change can provide stability and security in both life and business.Tune in for a conversation that will inspire you to focus on the fundamentals that really matter and embrace the challenges necessary for meaningful progress.Key Topics Covered:Why human behavior remains stable despite technological advancementsHow businesses can benefit from understanding the constants of human behaviorThe cost of meaningful progress: why there are no shortcuts to successStress as a driver of innovation: turning challenges into opportunitiesHow to combat FOMO and stay focused on long-term goalsIf you’re tired of being swept up in the latest trends and are looking to understand the timeless truths that can guide you to success, this episode is for you.Don't forget to subscribe for more episodes from the Non-Skinnerian Podcast!

The Unchanging in a Fast-Paced World

In this episode of The Non-Skinnerian Podcast, host Roman Rackwitz dives deep into the fascinating concept of "Almost," a powerful idea from Teresa Amabile and Steven Kramer’s research in The Progress Principle. We explore the psychology behind those pivotal moments when you're so close to completing a task and how this "almost there" feeling can fuel motivation and drive performance. Here’s what you’ll discover in this episode: <ul><li>The "Almost" concept from The Progress Principle by Teresa Amabile and Steven Kramer, and why it’s a crucial phase for motivation.</li><li>How making meaningful progress, rather than achieving the final reward, keeps us engaged and driven.</li><li>The connection between dopamine, goal pursuit, and the anticipation of being "almost" there, as explained by neuroscience research from Andrew Huberman and Robert Sapolsky.</li><li>How the "almost" feeling applies to gamification, motivating through progress and mastery instead of external rewards.</li><li>Strategies to design systems or habits that leverage the "almost" moment for sustained motivation and engagement.</li><li>Real-life examples of the "almost" concept in action, from video games to habit formation and personal goal-setting.</li><li>Why qualitative feedback is more impactful than purely quantitative metrics when it comes to fostering meaningful progress and long-term engagement.</li></ul> Stay tuned for more insightful discussions in this eye-opening journey! Don't forget to subscribe for more episodes from the Non-Skinnerian Podcast!

In this episode of The Non-Skinnerian Podcast, host Roman Rackwitz dives deep into the fascinating concept of "Almost," a powerful idea from Teresa Amabile and Steven Kramer’s research in The Progress Principle. We explore the psychology behind those pivotal moments when you're so close to completing a task and how this "almost there" feeling can fuel motivation and drive performance.Here’s what you’ll discover in this episode:The "Almost" concept from The Progress Principle by Teresa Amabile and Steven Kramer, and why it’s a crucial phase for motivation.How making meaningful progress, rather than achieving the final reward, keeps us engaged and driven.The connection between dopamine, goal pursuit, and the anticipation of being "almost" there, as explained by neuroscience research from Andrew Huberman and Robert Sapolsky.How the "almost" feeling applies to gamification, motivating through progress and mastery instead of external rewards.Strategies to design systems or habits that leverage the "almost" moment for sustained motivation and engagement.Real-life examples of the "almost" concept in action, from video games to habit formation and personal goal-setting.Why qualitative feedback is more impactful than purely quantitative metrics when it comes to fostering meaningful progress and long-term engagement.Stay tuned for more insightful discussions in this eye-opening journey!Don't forget to subscribe for more episodes from the Non-Skinnerian Podcast!

The 'Almost' Concept

Join host Roman Rackwitz as we dive deep into the fascinating world of psychology and its impact on decision-making. In this episode, we challenge the belief that logic is always the best guide for our choices. <h3>What You'll Discover:</h3> <ul><li>The Limits of Logic: Explore how relying solely on logic can create blind spots in our decision-making process.</li></ul> <ul><li>Psychological Insights: Learn why our emotions and irrational tendencies often lead to more effective solutions in both personal and professional contexts.</li></ul> <ul><li>Real-Life Examples: Hear engaging stories, like how a simple change in the baggage claim setup at an airline reduced complaints or why luxury brands avoid sales despite the logic suggesting that lowering prices can drive demand.</li></ul> <ul><li>Meeting Dynamics: Understand the value of small talks and seemingly unproductive moments in meetings that can build trust and rapport.</li></ul> Join us as we unpack these concepts and encourage you to think beyond the conventional wisdom of logic. Remember, it's not just about making rational choices; it's about considering the psychological factors at play. Stay tuned for more insightful discussions in this eye-opening journey! Don't forget to subscribe for more episodes from the Non-Skinnerian Podcast!

Join host Roman Rackwitz as we dive deep into the fascinating world of psychology and its impact on decision-making. In this episode, we challenge the belief that logic is always the best guide for our choices.What You'll Discover:The Limits of Logic: Explore how relying solely on logic can create blind spots in our decision-making process.Psychological Insights: Learn why our emotions and irrational tendencies often lead to more effective solutions in both personal and professional contexts.Real-Life Examples: Hear engaging stories, like how a simple change in the baggage claim setup at an airline reduced complaints or why luxury brands avoid sales despite the logic suggesting that lowering prices can drive demand.Meeting Dynamics: Understand the value of small talks and seemingly unproductive moments in meetings that can build trust and rapport.Join us as we unpack these concepts and encourage you to think beyond the conventional wisdom of logic. Remember, it's not just about making rational choices; it's about considering the psychological factors at play.Stay tuned for more insightful discussions in this eye-opening journey!Don't forget to subscribe for more episodes from the Non-Skinnerian Podcast!

Why Thinking Logically Could Be Your Biggest Mistake!

Welcome and warm invitation to a podcast format that looks at the world of human attention, participation, and motivation. But significantly without the carrot-and-stick approach. Motivation is a multi-faceted concept that has puzzled thinkers, leaders, and businesses for decades. If you've ever found yourself wondering why a colleague seems to thrive under pressure while another merely goes through the motions, you've come to the right place. Stay with me on a series of insights and explorations to uncover human behaviour and motivation.

Welcome and warm invitation to a podcast format that looks at the world of human attention, participation, and motivation. But significantly without the carrot-and-stick approach.Motivation is a multi-faceted concept that has puzzled thinkers, leaders, and businesses for decades. If you've ever found yourself wondering why a colleague seems to thrive under pressure while another merely goes through the motions, you've come to the right place. Stay with me on a series of insights and explorations to uncover human behaviour and motivation.

Welcome, and warm invitation to 'The non-Skinnerian Podcast'

...where Behavioral Economics and Gamification Redefine Engagement and Motivation. You might be wondering—what exactly do we mean by 'non-Skinnerian'? Well, instead of relying solely on rewards and punishments to drive behavior, we delve into the rich and nuanced world of behavioral economics and gamification. We explore how understanding human psychology—our quirks, biases, and intrinsic motivations—can lead to far more effective and sustainable strategies for engagement and motivation.

...where Behavioral Economics and Gamification Redefine Engagement and Motivation. You might be wondering—what exactly do we mean by 'non-Skinnerian'? Well, instead of relying solely on rewards and punishments to drive behavior, we delve into the rich and nuanced world of behavioral economics and gamification. We explore how understanding human psychology—our quirks, biases, and intrinsic motivations—can lead to far more effective and sustainable strategies for engagement and motivation.

Convenience Is Killing Loyalty

Roman Rackwitz

Business | The Non-Skinnerian Podcast: Where Behavi